The APP Strategy for Writing and Presentations: Agree, Promise, Preview
![](
One of the hardest parts of writing or presenting is figuring out how to start.
That's where the APP strategy — the subject of this post — offers a solid answer.
Let's break down what APP stands for.
APP stands for Agree, Promise, Preview.
"Agree" structures the opening statement so that the audience can relate to or agree with the problem being addressed.
This helps readers (or listeners) understand what you're about to discuss and stay focused.
"Promise" tells readers what they'll gain by reading this piece.
Readers will focus more intently, hoping their problem will be addressed.
"Preview" briefly summarizes the information you have or the topics you'll discuss.
By following the APP strategy as outlined above, you can expect more natural and engaging writing.
Reference: