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Tokyo Game Show - Day 1 General Admission Recap

September 17, 2022Updated Feb 17, 2026

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Today was the first day of general admission.

Even on the way in, you could feel the tension from other companies.

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Even an hour before the doors opened, stepping outside revealed a massive crowd already lining up.

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I figured things would be manageable until around 2 PM.

At game shows like this, people typically focus on hitting their viewing targets first, so they initially rush past everything.

Since ours was an educational game app, I thought we'd be in the clear.

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For reasons unknown, starting around 10:30 AM, people suddenly started flooding our booth.

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By 2 PM, all 500 Japanese-language flyers were completely distributed. Everything we had prepared was exhausted.

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By 3 PM — just one hour later — all merchandise except what we reserved for the next day was completely gone.

Even after the merch event ended, visitors kept coming to our booth, and we were able to wrap up with gratitude.

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One day left.

A typhoon is supposedly coming, but I hope we can finish strong until the very end :)